In our last Marketing 101 post, we talked about the importance of using online marketing to connect with your customers. In this post, we’ll focus on social media — a convenient and highly effective way to connect with customers.
1. Put “Social” into Perspective
Sometimes a business creates a Twitter or a Facebook account (read more about choosing social platforms) and only posts about their own products and servRead More
Marketing is a key component of any successful business. As a business owner, it is very easy to overlook the critical elements of a solid marketing campaign by getting caught up in the busywork of the day -- finances, scheduling jobs, managing logistics and employees, all while ensuring the business is running smoothly. It is quite a balancing act! In the meantime, owners must not ignore the critical elements of actually doing the work to ensure the business remains healthy. One of the businRead More