Build It Blog

Archive for 'September 2015'

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    In our last Marketing 101 post, we talked about the importance of using online marketing to connect with your customers. In this post, we’ll focus on social media — a convenient and highly effective way to connect with customers. 

    3 Tips for Getting Started with Social Media

    1. Put “Social” into Perspective

    Sometimes a business creates a Twitter or a Facebook account (read more about choosing social platforms) and only posts about their own products and serv

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    Marketing is a key component of any successful business. As a business owner, it is very easy to overlook the critical elements of a solid marketing campaign by getting caught up in the busywork of the day -- finances, scheduling jobs, managing logistics and employees, all while ensuring the business is running smoothly. It is quite a balancing act! In the meantime, owners must not ignore the critical elements of actually doing the work to ensure the business remains healthy. One of the busin

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