High-End Reputation Management Project Profile

For a builder of high-end homes, reputation can make or break a company. Mark Gradison, whose Gradison Building Corp. builds and remodels up to 24 homes per year, understands that his clients expect high-quality products that create a beautiful, lasting home with little corner cracking over time, even due to normal wear and tear.

After dealing with persistent quality and installation issues sometimes associated with traditional metal bead corners, Gradison made the switch to SHEETROCK® Brand Paper-Faced Bead. Constructed with a strong paper tape laminated to a sturdy, rust-resistant metal form, the bead resists edge cracking and chipping, and the coated paper tape covering ensures excellent adhesion of joint compound for a smooth, high-end finish.

Gradison estimates his crews can install the paper-faced bead 25 percent faster than traditional metal bead, and attaching his company's name to one of the most trusted brands in building supply allows him to sustain a high-end reputation among his clients. 

People Involved

Gradison Building Corp. Builder

Project Scope

High-End, Single-Family Homes from 2,000 sq. ft. to over 10,000 sq. ft.

Special Factors

High-end construction standards. Products enhance client relationship management.