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Reinventing the Fan Experience at the Daytona International Speedway®
Location: Daytona Beach, Florida
Year Built: 2016
The reimagining of an American icon—Daytona International Speedway®
The 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of “World Center of Racing.” In addition to eight major weekends of racing activity, the Speedway hosts a variety of events including concerts, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.
The Speedway underwent a $400 million transformation of both its interior and exterior spaces. Now, Daytona International Speedway® has 101,500 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway features more than 60 luxury suites with trackside views and a brand new hospitality experience for corporate guests.