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USG Celebrates 20 Years of Roofing Innovation
From the initial launch of Securock® Brand roof boards in 2005, to the impressive 2+ billion square feet of board sold to date, USG’s roofing division has grown and innovated to push the boundaries of roofing material
The Roofing Beginnings
When USG entered the roofing market two decades ago, only one other manufacturer offered a cover board. By 2017, USG had expanded the Securock® Brand line to offer four different cover boards with varying features that provide critical advantages over other competing options, including:
- Increased durability: Withstands wear better
- Excellent compressive strength: Holds up under pressure
- Lightweight design: 18% lighter for easier installation
- Quick installation: Enhances speed and safety
Each of these factors supports USG’s "Future-Proof Your Roof" slogan.
“We look at what a customer needs today, but also in the future,” says Derrick Hutchinson, the roofing division’s Director of Sales. “If, 10 years down the road, the customer wants to add solar or a roof garden, Securock® Brand will still meet the needs for whatever they envision a decade later.”
Future-Proofing USG
It’s not just roofs that are being future-proofed. While many of USG’s divisions focus on new construction, most of the roofing business involves repairing and upgrading existing roofs.
“Eighty percent of what we do is re-roofing,” Hutchinson says. “20 years ago, there was a boom in construction, and now those roofs need to be replaced. So even if construction is down, we are doing well because we are on the opposite end of the industry.”
Building Strong Roofs, Stronger Relationships
Aside from creating different market opportunities, Securock® Brand fosters relationships that will carry it into the future.
“Our overall strength is tapping into opportunity,” Hutchinson says. “We’ve built an exceptional team that focuses on identifying opportunities, whether that be new customers, product improvement or something completely out of the box.”
This persistence has paid off, and Securock brand board has been used in a wide array of projects, including:
- The Terminal 5 Expansion at Chicago O’Hare International Airport
- The Miami Marlins' stadium
- Tesla’s Gigafactory
- Amazon data centers
- Other data centers, schools, and medical facilities across North America.
Looking Ahead
With 20 years of success under its belt, USG's roofing division is now looking for ways to continue to develop, grow, and meet customer needs, whatever they may be.
“The biggest thing that USG is bringing is innovation,” Hutchinson says. “Whether we’re making it lighter, stronger or adding new technology, our innovation focus will continue to guide our future as we dial into the opportunities that are out there.”